http://www.raceday360.com/wire/feed en-us http://blogs.law.harvard.edu/tech/rss R30 dana@superterrific.org http://pullthepocket.blogspot.com/2011/11/big-push-for-televising-racing.html Pull the Pocket - Open a story on a racing website and you'll probably read about one of racings new marketing pushes - television. The industry is hopeful that new coverage on channels like Versus showing major races from storied tracks like Saratoga might do the job.The Jockey Club is spending $10M over 5… ]]> Sun, 27 Nov 2011 16:10:00 -0800 http://pullthepocket.blogspot.com/2011/11/big-push-for-televising-racing.html http://www.paulickreport.com/news/ray-s-paddock/downs-after-dark-returns-continues-to-evolve/ Paulick Report - By Jessie Oswald Churchill Downs’ “Downs After Dark” is designed to incorporate nightlife, racing, and dancing as evening falls upon the historic Twin Spires. Churchill Downs will host its only Downs After Dark program offered during its fall meet this Friday, November 18. The theme is Animal Kingdom in which… ]]> Fri, 18 Nov 2011 04:37:00 -0800 http://www.paulickreport.com/news/ray-s-paddock/downs-after-dark-returns-continues-to-evolve/ http://feedproxy.google.com/~r/blogspot/UyGJ/~3/SXRD5IAGlwI/marketing-through-magazine.html View From the Racetrack Grandstand - You no doubt heard that a great way to market a sport is by its publications.  Whether a magazine is available through subscription, a freebie, or a magazine available in a doctor's office waiting room where someone has idle time, a magazine can be a great way to introduce a… ]]> Wed, 16 Nov 2011 05:52:00 -0800 http://feedproxy.google.com/~r/blogspot/UyGJ/~3/SXRD5IAGlwI/marketing-through-magazine.html http://www.horseracingbusiness.com/vision-2020-deserves-accolades-7181.htm Horse Racing Business - An never-ending concern in horse racing is that the audience is aging and younger people are not widely attracted to the sport, other than on a party day at one of the Triple Crown races and other special occasions. The infield at Churchill Downs on the first Saturday in May (and… ]]> Sat, 03 Sep 2011 06:30:00 -0700 http://www.horseracingbusiness.com/vision-2020-deserves-accolades-7181.htm http://foolishpleasure-valerie.blogspot.com/2011/08/drinking-kool-aid-bill-finley.html Foolish Pleasure - Like so many others these days stressed out by the state of the world, I’m cranky. Yes, I confess, it’s the little things that are starting to piss me off because I have no control over the bigger issues. Such as the glut of bad “reality” television on nearly every… ]]> Tue, 09 Aug 2011 11:35:00 -0700 http://foolishpleasure-valerie.blogspot.com/2011/08/drinking-kool-aid-bill-finley.html http://thesaturdaypost.org/blog/2011/06/23/%E2%80%9Cmore-horse-power-please-%E2%80%9D-lessons-from-nascar-to-drive-more-fans-into-horseracing/ The Saturday Post - With NASCAR ranking as the number one spectator sport in North America, there is undoubtedly widespread interest in racing.  A race, in and of itself, is exciting.  There is something awe-inspiring about watching a single soul triumph over any comers to the challenge, whether in a track meet, stock car… ]]> Thu, 23 Jun 2011 06:20:00 -0700 http://thesaturdaypost.org/blog/2011/06/23/%E2%80%9Cmore-horse-power-please-%E2%80%9D-lessons-from-nascar-to-drive-more-fans-into-horseracing/ http://www.brooklynbackstretch.com/2011/06/09/comparing-the-ads/ Brooklyn Backstretch - Earlier this week, I posted on Twitter and Facebook the ad below for this year’s Belmont Stakes. I wrote, “I love this ad. And I know that it’s stuff like this that makes non-New Yorkers hate us…but I still love it.” The responses to the ad were all favorable…perhaps because… ]]> Thu, 09 Jun 2011 07:00:00 -0700 http://www.brooklynbackstretch.com/2011/06/09/comparing-the-ads/ http://pullthepocket.blogspot.com/2011/06/promo-mo-monday-notes.html Pull the Pocket - Jeremy Plonk on ESPN relays a thought on Uncle Mo which has been talked about by fans (particularly on twitter) for quite awhile now. He sums up a lot of people's view pretty well: While it's not the responsibility of horse owners and trainers to disclose all the truths about… ]]> Mon, 06 Jun 2011 07:42:00 -0700 http://pullthepocket.blogspot.com/2011/06/promo-mo-monday-notes.html http://pullthepocket.blogspot.com/2011/06/socially-responsible.html Pull the Pocket - David Jones, CEO of Havas and Euro RSCG, one of the world's largest marketing firms, was the keynote at last months Mashable conference in Florida. He spoke about shifts that he sees business, and marketing making in the new world. He believes the biggest winners in the new economy (among… ]]> Thu, 02 Jun 2011 08:04:00 -0700 http://pullthepocket.blogspot.com/2011/06/socially-responsible.html http://pullthepocket.blogspot.com/2011/05/positioning-racing.html Pull the Pocket - In the late 1970s, the groundbreaking book “Positioning; the Battle for Your Mind” was published. To this very day, it is often quoted by marketers. The authors contend that you, your business, or your organization must define who you are and market that definition into your customers' minds. You “position”… ]]> Tue, 24 May 2011 12:39:00 -0700 http://pullthepocket.blogspot.com/2011/05/positioning-racing.html http://pullthepocket.blogspot.com/2011/05/marketing-racing-harder-than-it-looks.html Pull the Pocket - If you visit a blog, maybe attend a horsemen association meeting, or read the comments on various news stories, an invariable cure for racing ills will be listed as 'marketing'. As Daryl Kaplan has written many times, we market less on a per dollar revenue basis (and it is not… ]]> Mon, 23 May 2011 08:37:00 -0700 http://pullthepocket.blogspot.com/2011/05/marketing-racing-harder-than-it-looks.html http://www.google.com/url?sa=X&q=http://sportsradiointerviews.com/2011/05/17/animal-kingdom-triple-crown-horse-racing-preakness-schedule-odds-mascot-kegasus/&ct=ga&cad=CAcQARgAIAAoATAAOABAwtjK7gRIAlAAWABiBWVuLVVT&cd=CN3LBfzRbKs&usg=AFQ via Pinboard - The popularity of horse racing is almost universally accepted to be at an all-time low. The mascot for the upcoming Preakness Stakes only lends support to that notion. The second leg of the Triple Crown recently unveiled “Kegasus,” an epic and ...See all stories on this topic » ]]> Tue, 17 May 2011 10:27:00 -0700 http://www.google.com/url?sa=X&q=http://sportsradiointerviews.com/2011/05/17/animal-kingdom-triple-crown-horse-racing-preakness-schedule-odds-mascot-kegasus/&ct=ga&cad=CAcQARgAIAAoATAAOABAwtjK7gRIAlAAWABiBWVuLVVT&cd=CN3LBfzRbKs&usg=AFQ http://wireplayers.com/blog/4391-racetracks-need-to-get-social-%E2%80%93-the-fans-are-the-real-stars.html via Pinboard - Too much of the discussion on racing and social media focuses on racing promoting their “stars,” whether it’s horses, trainers or jockeys.  Racetracks need to go beyond this to promote their racing product and on-track experience for both experienced and new fans. Hinging a promotion or campaign around a star… ]]> Wed, 20 Apr 2011 15:10:00 -0700 http://wireplayers.com/blog/4391-racetracks-need-to-get-social-%E2%80%93-the-fans-are-the-real-stars.html http://feedproxy.google.com/~r/blogspot/UyGJ/~3/wMB109aOayQ/every-weekend-should-be-kegasus.html View From the Racetrack Grandstand - So this year's spokesman for the Preakness' Infieldfest is Kegasus.  If you remember what they did last year at the Preakness, Infieldfest is an effort to make the Preakness a huge party to get the young people to attend the biggest day in Maryland racing.  While I think Kegasus is a name that… ]]> Sun, 03 Apr 2011 10:10:00 -0700 http://feedproxy.google.com/~r/blogspot/UyGJ/~3/wMB109aOayQ/every-weekend-should-be-kegasus.html