http://www.raceday360.com/wire/feed en-us http://blogs.law.harvard.edu/tech/rss R30 jnchapel@gmail.com http://www.paulickreport.com/blog/part-two-stop-the-presses/ Paulick Report - By Ray Paulick (Second of a two-part series; click here for part one) In response to falling advertising revenue over the last two years, both the Thoroughbred Times and Blood-Horse... ]]> Wed, 14 Jul 2010 05:15:00 -0700 http://www.paulickreport.com/blog/part-two-stop-the-presses/ http://www.r2collective.com/content/2010/07/07/engagment-is-a-key-metric-for-success/ r2 collective - As humans we are social beings. In fact, in some sports leagues, who have trouble filling the stands, they have moved to smaller, more quaint venues. Fenway Park is Fenway... ]]> Wed, 07 Jul 2010 09:09:00 -0700 http://www.r2collective.com/content/2010/07/07/engagment-is-a-key-metric-for-success/ http://saratogatrack.blogspot.com/2010/06/saratoga-swag.html They're in the Gate - Just Like Christopher Moltisanti, people love getting their free swag. Thus we have the Saratoga Race Course 2010 Track Giveaways, 4 of them in all.Here is a quick take on the items with my initial thoughts and Grade for each item:Mid Summer St. Patrick's Day T-Shirt-7/29/10 (Thursday): Your typical Wal-Mart… ]]> Mon, 28 Jun 2010 20:25:00 -0700 http://saratogatrack.blogspot.com/2010/06/saratoga-swag.html http://www.r2collective.com/content/2010/06/25/the-noise-of-the-crowd/ r2 collective - Brian, on our Katy Perry piece, commented this below: I’m only 21 so I completely understand the appeal of a star like Katy Perry or Lady Gaga. While I don’t like their overall image or some of the content in their songs there is no denying that they know how… ]]> Fri, 25 Jun 2010 12:05:00 -0700 http://www.r2collective.com/content/2010/06/25/the-noise-of-the-crowd/ http://blog-beb.thoroughbredtimes.com/2010/06/triple-crown-series-needs-marketing.html Big Event Blog - One of my favorite racetrack giveaways is umbrella day. Many a day have I stayed dry under the nurturing logo of Thistledown or Arlington Park as I tote their branded portable canopies... ]]> Fri, 11 Jun 2010 12:53:00 -0700 http://blog-beb.thoroughbredtimes.com/2010/06/triple-crown-series-needs-marketing.html http://fmitchell07.wordpress.com/2010/05/19/the-best-way-to-promote-racing/ Bloodstock in the Bluegrass - ... is to keep the horses on center stage. In her most recent commentary at The Saturday Post, Jennifer Wirth notes some of the central effects that champion Zenyatta is having... ]]> Wed, 19 May 2010 14:25:00 -0700 http://fmitchell07.wordpress.com/2010/05/19/the-best-way-to-promote-racing/ http://www.thatsamorestable.net/blog/?p=331 That's Amore Stable - Billboards and radio spots around the region are urging us to get our Preak on. This mildly suggestive ad has caused much hand-wringing and hair-pulling from the... ]]> Thu, 13 May 2010 07:13:00 -0700 http://www.thatsamorestable.net/blog/?p=331 http://www.paulickreport.com/blog/kerrison-the-morons-came-up-with-get-your-preak-on-reducing-a-great-historic-thoroughbred-hors-race-to-an-event-with-sleazy-overtones/ Paulick Report - More controversial than this year's Preakness field has been the advertising campaign asking people to 'Get Your Preak On'. ]]> Tue, 11 May 2010 05:40:00 -0700 http://www.paulickreport.com/blog/kerrison-the-morons-came-up-with-get-your-preak-on-reducing-a-great-historic-thoroughbred-hors-race-to-an-event-with-sleazy-overtones/ http://www.r2collective.com/content/2010/05/03/derby-marketing-paying-off/ r2 collective - “If you build it they will come” sounds really neat in a movie, but it is no way to market an event. Most might argue that for upwards of 100 years racing has done... ]]> Mon, 03 May 2010 11:21:00 -0700 http://www.r2collective.com/content/2010/05/03/derby-marketing-paying-off/ http://www.racecalling.com/an-update-from-south-florida-gulfstream-park-finally-warms-up/ Racecalling.com - For the first time, it feels like South Florida at Gulfstream Park. So far this winter, the weather has been volatile at best, a bit too chilly, very windy and rather frustrating. ]]> Wed, 10 Mar 2010 08:44:00 -0800 http://www.racecalling.com/an-update-from-south-florida-gulfstream-park-finally-warms-up/ http://www.r2collective.com/content/2010/02/28/the-original-social-networking/ r2 collective - I was watching a television piece on the recently concluded Olympic games which showed the torch relay, and how it visited town upon town, all across Canada. ]]> Sun, 28 Feb 2010 18:00:00 -0800 http://www.r2collective.com/content/2010/02/28/the-original-social-networking/ http://www.r2collective.com/content/2010/02/23/more-competition-coming-online/ r2 collective - Buying and selling positions on celebrities, television shows, presidential candidates and the like have been happening... ]]> Tue, 23 Feb 2010 11:04:00 -0800 http://www.r2collective.com/content/2010/02/23/more-competition-coming-online/ http://saratogatrack.blogspot.com/2010/02/at-least-ours-is-open.html They're in the Gate - The website might be outdated as pointed out by Jay Hodvey on his Daily Racing Form blog, but The National Musuem of Racing and Hall of Fame located across the street from Saratoga Race Course is one cool place to visit, especially if you appreciate the history of the game.And… ]]> Tue, 16 Feb 2010 19:30:00 -0800 http://saratogatrack.blogspot.com/2010/02/at-least-ours-is-open.html http://www.r2collective.com/content/2010/02/08/search-branding-the-super-bowl-and-the-kentucky-derby/ r2 collective - Many companies want to know how the consumer perceives their product or brand, or what interests them about it, or alternatively what they might not like. ]]> Mon, 08 Feb 2010 11:44:00 -0800 http://www.r2collective.com/content/2010/02/08/search-branding-the-super-bowl-and-the-kentucky-derby/ http://www.r2collective.com/content/2010/02/02/looking-for-a-boost/ r2 collective - The Daily Racing Form reports that a group of owners, breeders, and industry executives is recruiting support for a new venture aimed at promoting horse racing through games, mobile apps, and social media... ]]> Tue, 02 Feb 2010 09:40:00 -0800 http://www.r2collective.com/content/2010/02/02/looking-for-a-boost/ http://businessofracing.blogspot.com/2010/01/its-not-just-racing-thats-suffering.html The Business of Racing - Interesting figures from Poker News Daily on the decline in revenue for Atlantic City casinos in 2009. Overall casino "gross win" (what bettors pay, less what the casinos return to the bettors) was down 13.2% from 2008, coming in at $3.9 billion. ]]> Wed, 20 Jan 2010 18:27:00 -0800 http://businessofracing.blogspot.com/2010/01/its-not-just-racing-thats-suffering.html http://www.r2collective.com/content/2010/01/18/not-our-old-tv/ r2 collective - As we mentioned below, it seems Conan O’Brien has the Internet cornered; but not by his doing. Social media promotes for you, and that is exactly what it is doing. Currently several of his fans got together and created an “I’m With Coco” avatar to support the ditched NBC late-night… ]]> Mon, 18 Jan 2010 09:15:00 -0800 http://www.r2collective.com/content/2010/01/18/not-our-old-tv/ http://www.r2collective.com/content/2010/01/12/its-time-for-racing-to-partner-with-microsoft/ r2 collective - Bing wants partners If you are like us, getting race results, historical data, replays or pretty much anything else to do with racing is a maze. Equibase is the central de facto source, but DRF has results, as do ADWs. Sometimes YouTube has race replays, sometimes ADWs do, and sometimes… ]]> Tue, 12 Jan 2010 18:31:00 -0800 http://www.r2collective.com/content/2010/01/12/its-time-for-racing-to-partner-with-microsoft/ http://www.r2collective.com/content/2010/01/10/advertising-of-the-vintage-kind/ r2 collective - We hope to have a discussion here soon about advertising, not advertising to the mass market, but to a tightly targeted market. In it we can possibly chat about interactive television and other newer forms of marketing to help racing move forward. I was browsing this morning and I found… ]]> Sun, 10 Jan 2010 15:58:00 -0800 http://www.r2collective.com/content/2010/01/10/advertising-of-the-vintage-kind/ http://www.r2collective.com/content/2010/01/05/sharp-comments-on-positioning-racing/ r2 collective - We had some excellent comments on our “Positioning” article this week. In the article we put forth a premise that racing should position itself as a thinking person’s lottery, and not to stray from that, no matter how hard it may be. I thought it would be good to address… ]]> Tue, 05 Jan 2010 16:53:00 -0800 http://www.r2collective.com/content/2010/01/05/sharp-comments-on-positioning-racing/