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We hear a lot about advertising racing via traditional means. Immediately, for television, we think a big ad agency or…
March 8 2010, 12:40pm | Visit source ›
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Social Media Battle - Rachel vs. Zenyatta
Back in November we looked at internet searches for Rachel and Zenyatta to see how the Internet horse of the…
March 4 2010, 5:57pm | Visit source ›
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Betfair Develops Interactive TV Betting
This past month saw the initial release of “Betfair TV” where, using the Yahoo! Interactive TV widget engine, it allows…
March 2 2010, 5:40pm | Visit source ›
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Too Many Chefs for Racing's 'Alphabet Soup'
A Paulick Report reader commenting under the pseudonym of "another young owner" made the following observation in connection...
February 24 2010, 3:37am | Visit source ›
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Five Across on the Four, From Space
On the International Space Station, the internet was installed. An astronaut made the first “tweet” from space, while connected. I…
February 19 2010, 7:44pm | Visit source ›
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Good News Friday brought to you by Liberation Farm: Putting the Fantasy Back in Racing
One of the historic criticisms of horse racing is its inability to adapt to changing times.
February 19 2010, 9:19am | Visit source ›
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I am just doing a little research this evening and I stumble upon this. It is a search tool which…
February 11 2010, 10:01pm | Visit source ›
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On Paceadvantage.com, “Jay Trotter” posted the demographics for people who filled out the NTRA Players panel survey recently...
February 3 2010, 10:50am | Visit source ›
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The Daily Racing Form reports that a group of owners, breeders, and industry executives is recruiting support for a new…
February 2 2010, 9:40am | Visit source ›
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About three years ago a customer of a cable company called them to send someone over to fix their cable…
January 27 2010, 10:05am | Visit source ›
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I think Conan O’Brien is funny. As most know he is more than likely being dumped from the Tonight Show…
January 15 2010, 8:13am | Visit source ›
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No Partymanners – the Web vs. the Platform
As most know there is a dispute that has halted the very popular YouTube race replay channel “Partymanners.” This has…
January 11 2010, 11:46am | Visit source ›
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2010’s: Change or Frustration?
I thought marketer Seth Godin’s first post of 2010 on his blog was very poignant. He believes the two trends…
January 1 2010, 10:22am | Visit source ›
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Thanks NY Times For Making My Point!
Remember two days ago when I said this: If I had a holiday wish this season, it would be to…
December 27 2009, 12:16pm | Visit source ›
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Ho Ho Hotb Sitting around the channel 11 yule log with no racing to watch, I thought I’d take a…
December 25 2009, 12:55pm | Visit source ›
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Innovations of the Decade: #2 Race Replays
With the end of the Aughts rapidly approaching, the r2 collective polled industry insiders, horseplayers, and fans for their top…
December 25 2009, 7:10am | Visit source ›
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Innovations of the Decade: #4 Conditional Wagering
With the end of the Aughts rapidly approaching, the r2 collective polled industry insiders, horseplayers, and fans for their top…
December 22 2009, 5:26pm | Visit source ›
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Innovations of the Decade: #5 Trakus
With the end of the Aughts rapidly approaching, the r2 collective polled industry insiders, horseplayers, and fans for their top…
December 21 2009, 2:44pm | Visit source ›
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Top Five Innovations of the Decade in Racing
We were chatting a little bit here at r2 about the top innovative or technological changes we witnessed since the…
December 20 2009, 3:31pm | Visit source ›
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A Quick R2 Chat With NYRA’s Dan Silver
In a recent blog post about social media, marketer Seth Godin said we should lead with our glass jaw. “If…
December 16 2009, 1:45pm | Visit source ›
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Wal-Mart is bricks and mortar. Amazon is new and fresh. Amazon was first on the block on the net. Wal-Mart…
December 14 2009, 3:33pm | Visit source ›
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There is an article today on Techcrunch about “hand crafted content”. With a lot of people writing to get linked,…
December 13 2009, 2:50pm | Visit source ›
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