-
The Big Push for Televising Racing
Open a story on a racing website and you'll probably read about one of racings new marketing pushes - television.…
November 27 2011, 4:10pm | Visit source ›
-
Downs After Dark returns, continues to evolve
By Jessie Oswald Churchill Downs’ “Downs After Dark” is designed to incorporate nightlife, racing, and dancing as evening falls upon…
November 18 2011, 4:37am | Visit source ›
-
viewfromthegrandstand.blogspot.com ›
You no doubt heard that a great way to market a sport is by its publications. Whether a magazine is…
Continue reading post from
View From the Racetrack GrandstandNovember 16 2011, 5:52am | Visit source ›
-
An never-ending concern in horse racing is that the audience is aging and younger people are not widely attracted to…
September 3 2011, 6:30am | Visit source ›
-
foolishpleasure-valerie.blogspot.com ›
Drinking the Kool-Aid, Bill Finley
Like so many others these days stressed out by the state of the world, I’m cranky. Yes, I confess, it’s…
August 9 2011, 11:35am | Visit source ›
-
“More Horse Power, Please.” Lessons from NASCAR to Drive More Fans into Horseracing.
With NASCAR ranking as the number one spectator sport in North America, there is undoubtedly widespread interest in racing. A…
June 23 2011, 6:20am | Visit source ›
-
Earlier this week, I posted on Twitter and Facebook the ad below for this year’s Belmont Stakes. I wrote, “I…
June 9 2011, 7:00am | Visit source ›
-
Jeremy Plonk on ESPN relays a thought on Uncle Mo which has been talked about by fans (particularly on twitter)…
June 6 2011, 7:42am | Visit source ›
-
David Jones, CEO of Havas and Euro RSCG, one of the world's largest marketing firms, was the keynote at last…
June 2 2011, 8:04am | Visit source ›
-
In the late 1970s, the groundbreaking book “Positioning; the Battle for Your Mind” was published. To this very day, it…
May 24 2011, 12:39pm | Visit source ›
-
Marketing Racing - Harder Than it Looks
If you visit a blog, maybe attend a horsemen association meeting, or read the comments on various news stories, an…
May 23 2011, 8:37am | Visit source ›
-
The Preakness Makes a Bid at Boasting the Most Ridiculous Mascot Ever Created
The popularity of horse racing is almost universally accepted to be at an all-time low. The mascot for the upcoming Preakness Stakes only lends support to that notion. The second…
May 17 2011, 10:27am | Visit source ›
-
Racetracks Need to Get Social – The Fans are The Real Stars
Too much of the discussion on racing and social media focuses on racing promoting their “stars,” whether it’s horses, trainers or jockeys. Racetracks need to go beyond this to promote…
April 20 2011, 3:10pm | Visit source ›
-
viewfromthegrandstand.blogspot.com ›
Every Weekend Should be Party in the Infield
So this year's spokesman for the Preakness' Infieldfest is Kegasus. If you remember what they did last year at the Preakness,…
Continue reading post from
View From the Racetrack GrandstandApril 3 2011, 10:10am | Visit source ›
Page: 1
